AEO & growth strategy for UK SMEs and scale-ups
Momentum Inspire is a London-based growth strategy and commercial execution consultancy helping UK SMEs and scale-ups get found and recommended by AI search, through AEO audits, content strategy, authority building and business intelligence.
Search is splitting in two. One half still lives on Google. The other half now runs through ChatGPT, Perplexity, Gemini and AI Overviews, tools that answer the question directly instead of handing over ten blue links. If your business isn't structured to be understood, cited and recommended by those systems, you're invisible to a growing share of your buyers before they ever reach your website.
What is Answer Engine Optimisation?
Answer Engine Optimisation, AEO, is the discipline of structuring a business's content, data and online presence so that AI systems (ChatGPT, Claude, Perplexity, Gemini, Google's AI Overviews) can find it, understand it correctly, and recommend it in response to a user's question.
It differs from traditional SEO in what it optimises for. SEO ranks pages against a query. AEO earns a citation or a mention inside an AI-generated answer, often without a click ever reaching your site. That means the old proxy metrics (rankings, backlinks, traffic) stop telling the full story. What matters instead is whether an AI system can extract a clear, accurate, attributable answer about who you are, what you do, and who you do it for.
Gartner forecast in 2024 that traditional search engine volume would fall 25% by 2026 as AI chatbots and virtual agents absorbed more queries. That specific figure is contested, Google's own AI Overviews have kept search volume more resilient than the forecast implied, but the underlying shift it points to is not in dispute: a meaningful and growing share of commercial research now happens inside an AI conversation rather than a search results page. Businesses that aren't legible to those systems are opting out of that share by default.
How does Momentum Inspire improve AI visibility?
We work across four areas, each one feeding the next so that visibility gains compound rather than reset every time an algorithm changes.
AEO audits We assess how AI systems currently describe, cite or ignore your business, then identify the specific structural, content and entity gaps stopping you from being recommended. You get a scored baseline and a prioritised fix list, not a generic checklist.
Content strategy We build content designed to be extracted, not just read: clear first paragraphs that answer the question a prospect is actually asking, structured around the language your buyers and AI systems both use.
Authority building AI systems weight recommendations by how consistently and credibly a business is referenced elsewhere. We build the citations, mentions and third-party signals that establish your business as a trustworthy source in your category.
Business intelligence We track how your AI visibility moves over time, sector by sector and query by query, so decisions are based on measured progress rather than assumption..
Who do we work with?
We work with UK SMEs and scale-ups who depend on being found, understood and chosen correctly, businesses where a wrong or missing AI answer costs a lead, not just a ranking position.
Multi-million cumulative revenue and EBIT delivered
30–60% Month on month growth achieved in regulated markets
50+ Years commercial growth experience
30+ Businesses scaled across multiple sectors
“Momentum Inspire's strategic planning helped us clarify our goals and create a roadmap for success. Their expertise and support have been invaluable to our business’s growth."
— Alistair McGregor, CEO
About MOMENTUM INSPIRE
Momentum Inspire is run by a team with over 50 years of combined commercial growth experience across more than 30 businesses. We've moved from generalist growth consulting into AEO because the mechanics of being found have changed, and most UK SME websites and content are still built for a search engine that's steadily losing ground to answer engines.
Work with Momentum Inspire
Tell us about your business and we'll come back with an initial read on how visible you currently are to AI search, before we talk about anything else