Case study
Client Zero: we audited our own website. It scored 15 out of 100.
Publishing October 2026, audit in progress
Client Zero is Momentum Inspire itself. In July 2026 we ran our own website through the same six-pillar AEO Maturity Score audit we sell, and it scored 15 out of 100: the Invisible band. This page documents, in public, what we found, what we changed and what happened, so you can judge our work by the same test we apply to clients. The full before-and-after data publishes here in October 2026 once the re-audit completes.
What we found
The July 2026 audit scored the previous momentuminspire.com at 15 out of 100. AI crawlers were not welcomed, there was no structured data describing the business or its people, the content could not be extracted as answers, and no AI engine we tested mentioned Momentum Inspire at all.
The pillar-by-pillar baseline breakdown publishes here with the October re-audit.
What we changed
In month one we rebuilt the site against every pillar of the methodology: crawler access opened to the major AI engines, an llms.txt and sitemap published, the organisation, founders, services and FAQs described in structured data, every page rewritten definition-first with question-led headings, the legal entity stated in full, and named people connected to the business throughout.
What happened
The re-audit runs after the engines have had time to re-crawl and re-answer. Before-and-after scores, with screenshots of how AI engines answer questions about Momentum Inspire, will be published here unedited.
What did not work
Not everything will have moved the score, and this section will say so. A case study that only reports wins is advertising; this one reports the misses too.
The method
Every score on this page comes from the six-pillar AEO Maturity Score we publish in full, including every weight, band and the formula, at our methodology page. You can also run the same automated checks on your own website, free, with the business health check.
Frequently asked questions
- What is an AEO audit?
- An AEO audit measures how visible a business is to AI answer engines such as ChatGPT, Claude and Perplexity. It checks everything the engines read: crawler access, structured data, how extractable the content is, entity clarity, authority signals and freshness, and scores each against our published six-pillar methodology.
- How is the AEO Maturity Score calculated?
- Each of the six pillars is scored out of 100 against published checks, multiplied by that pillar's weight, and the six results are added together. The weights sum to 100, so the final score is also out of 100. The full methodology, including every weight and band, is published on our methodology page so any score we quote can be independently checked.
- How long does AEO take to work?
- The technical foundation ships in the first month, and answer engines typically re-crawl within weeks. Visible movement in AI answers usually follows over one to three months, which is why we report engine-by-engine visibility monthly rather than promising a fixed date.
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