Insights

Plain-English answers on AEO and growth

Articles from Momentum Inspire, a commercial growth consultancy for ambitious UK businesses. Every piece is written by a named author, answers a real question directly, and sources every claim, to the same standard we hold client content to.

21 July 2026 · Oliver Woodhead

What is AEO? Answer Engine Optimisation, explained

AEO (Answer Engine Optimisation) is the practice of making a business visible and citable in AI assistants such as ChatGPT, Claude and Perplexity. A plain-English explanation for UK SME owners.

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More articles are on the way: AEO vs SEO, what AEO costs in the UK, and the rest of the series publish over the coming weeks.