Our team is busy, so how much of their time does this need?

A senior person's involvement is typically an hour or two a month: interviews we turn into drafts, and sign-off on anything published under their name. Nothing goes out with a byline the named person has not approved.

Do you ghost-write content?

We draft from your experts' actual views, captured in interviews, and they approve every word published under their name. We do not publish anonymous content or invent opinions, which is precisely the pattern answer engines discount.

What does authority building cost?

Pricing is scoped on a call, and there is no published price list. The number of experts, the publishing cadence and the channels involved set the scope, and we agree it with you before any work begins.

Service

Authority Building

Authority building is the work of giving a business named, verifiable experts and a body of citable content. These are the trust signals both AI answer engines and senior buyers check before they recommend anyone. Momentum Inspire, a London-based consultancy for UK SMEs, builds that authority deliberately: real people with real profiles, published thinking under their own bylines, and the structured data that ties it all to your company.

What is included?

Named-expert positioning: who in your business stands for what, stated publicly

Person schema and consistent profiles connecting your people to your company across the web

Bylined articles and insights written to be quoted, by engines and by buyers

A LinkedIn presence for your senior people that matches what the website claims

Citation and mention work that builds the third-party record engines look for

A quarterly review of how your authority signals are moving

Why do AI engines care who wrote something?

Answer engines weigh whether content comes from an identifiable person at an identifiable organisation, and anonymous marketing copy carries little weight. Named authors with consistent profiles and structured data give engines a reason to treat your content as evidence rather than advertising.

Does this replace our marketing?

No. It is the layer that makes the rest of your marketing believable. Outreach converts better when the person a prospect looks up actually stands for something, and AEO work lands better when the site's claims trace to real people. Authority building compounds the other three services.

How much does it cost?

Pricing is scoped to your engagement and shared on the call. There is no published price list and no self-serve checkout. Every engagement starts with a conversation with a founder and a signed service agreement, typically with a three-month initial commitment and a one-off onboarding fee agreed up front.

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Frequently asked questions

Our team is busy, so how much of their time does this need?: A senior person's involvement is typically an hour or two a month: interviews we turn into drafts, and sign-off on anything published under their name. Nothing goes out with a byline the named person has not approved.
Do you ghost-write content?: We draft from your experts' actual views, captured in interviews, and they approve every word published under their name. We do not publish anonymous content or invent opinions, which is precisely the pattern answer engines discount.
What does authority building cost?: Pricing is scoped on a call, and there is no published price list. The number of experts, the publishing cadence and the channels involved set the scope, and we agree it with you before any work begins.